Seth Godin is one of my business writer heros. He has a refreshing view of communication and affecting change. Books like Purple Cow, Free Prize Inside, and All Marketers are Liars have been very influential in my work life. His blog should be required reading for anyone in a business, organisation (ahem – Jaycees) or team.
If you’ve ever had a good idea and seen it die in a meeting or have seen management become a black hole of inspirational ideas then this link is for you.