Pricing aside, online advertising sucks. The placement sucks. The designs suck. It’s as if all the bad things about TV ads were magically transported to the web but without 99% of the entertainment value. Sucks. Sucks. Sucks. Our philosophy with our magazine is that we want to respect the reader with great content and a nice and elegant design. Part of this means that we have to avoid flashing ads, rotating ads, and anything designed to “interupt” the reader. Why in the hell would we want to “interupt” the reader – to me that just irritates the reader and doesn’t actually get a quality click for the advertising company?