I’ve been thinking a lot about needed skills a lot recently thanks to a project I’m pretty involved with seems to be staffed with people with all the wrong skills. They’re very skilled in their areas of expertise but for some unexplainable reason the team needs basketball players and we have a bunch of very […]
Interests —The role of Tech Comm in Branding
Like most people running businesses, I wear many hats at TechWhirl. A majority of my work focuses on business development, project management and operations but I also manage our weekly curated post called Tech Writer This Week (TWTW). We publish TWTW so we can share some of the Tech Comm and industry articles from around […]
The Learning Curve of 2013
I don’t write in this journal too often because I’m writing a lot of stuff for TechWhirl or I want to share frustrations on this blog, which isn’t normally a good idea. The year is coming to a close and it has been a doozy of a year. We finally got our hands around search […]
Opportunity Cost
We’re starting to do more “content marketing” or in the parlance of our time, brand journalism, for some of our partners. This is a relatively new offering that I’m sure will be copied by at least two companies but I digress. I’m taking the lead on the project because it is new and I’d like […]
Start Bad … Always Bad
A few minutes ago, I made the always difficult decision to fire one of our new advertisers. Let me be clear – I loathe the idea of losing a sponsor especially one that we’d worked pretty hard to secure, but at the end of the day it had to be done. During a b-school class, […]
