Why is it that despite years of research on the proper way to present written work online company’s still post stuff in the format that works in print?
I remember reading a research paper about five years ago (that’s 2001 for those Neil Young fans out there) that discussed the best way to present copy online. Essentially, it’s widen the margins and make it one column.
When this is done, reading online is fairly simple. EVERYTHING else doesn’t work. Even most websites, mine included, sort of violate this rule with the multiple column concept but since the second column is navigation rather than information delivery it’s okay.
I’m currently reading IBM’s research into CEO’s ideas on innovation (summary: they are all for it except probably the folks at GM). It’s a PDF in two columns. Funny, a report on innovation is presented in an antiquated format. Oh the irony.
