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Case Study Prep

March 25, 2007 By Al Martine

I’m getting ready for a Competitive Strategy Case meeting later today.  Our case is Bernard Mathews.  It focuses on what BM should do to help increase sales as it faces increasing channel pressure from retailers and how it should address new markets.

Personally, I think they need more promotions around Thanksgiving.

“As God as my witness, I thought Turkeys could fly.”
— Arthur Carleson, WKRP

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