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You are here: Home / MBA / Marketing Strategy for Encyclopedia Britannica

Marketing Strategy for Encyclopedia Britannica

May 6, 2007 By Al Martine

Hey here are a few off the cuff thought for the folks over Encyclopedia Britannica:

New slogan: Use us, we’re the encyclopedia you can cite without fear of having the second grader ding you for using a non-respected source

Product Improvements

  • Actually have useful articles;
  • benchmark Wiki then make the appropriate changes;
  • pull this dumb ass membership for information scheme so that people can get information quick

Ideal Market

All high school, college or graduate students in a rush when finishing up papers.

Filed Under: MBA Tagged With: London Business School

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