Al Martine

Online Thinking of Al Martine

  • About
  • Resume
  • Blog
  • Contact
You are here: Home / MBA / Marketing Strategy for Encyclopedia Britannica

Marketing Strategy for Encyclopedia Britannica

May 6, 2007 By Al Martine

Hey here are a few off the cuff thought for the folks over Encyclopedia Britannica:

New slogan: Use us, we’re the encyclopedia you can cite without fear of having the second grader ding you for using a non-respected source

Product Improvements

  • Actually have useful articles;
  • benchmark Wiki then make the appropriate changes;
  • pull this dumb ass membership for information scheme so that people can get information quick

Ideal Market

All high school, college or graduate students in a rush when finishing up papers.

Filed Under: MBA Tagged With: London Business School

Follow @almartine

Posts

Awards Big 12 Conference Birthday Branding Comic Con Conferences consulting Corporate Work Customer Experience Management Dilbert Blog Dilbert Cartoon Family Fireball Foundation Garfield Generation Y Getting Things Done Hacked hosting LavaCon London Business School MBA Media Center - Microsoft Media Coverage Microsoft Vista MindManager NYU - Stern School of Business online advertising planning Project Planning Review Software strategy Swine Flu Taxes Technical Communications Technology TechWhirl Travel Turn-Around Management Valuation Windows 7 Windows Media Player WordPress WritersUA WVU Sports

Copyright © 2021 · Al Martine ·Contact