Hey here are a few off the cuff thought for the folks over Encyclopedia Britannica:
New slogan: Use us, we’re the encyclopedia you can cite without fear of having the second grader ding you for using a non-respected source
- Actually have useful articles;
- benchmark Wiki then make the appropriate changes;
- pull this dumb ass membership for information scheme so that people can get information quick
All high school, college or graduate students in a rush when finishing up papers.