This article ain Information Week reminded me of a question that popped into my head when I heard about the new Google browser (other than why would they make their channel relationships so difficult?) – Chrome? Like what’s on the outside of a car – it makes it look better but it is what is on the inside that really matters.
I think Chrome is more market research than actual foray into the browser wars. Google’s applications are okay within a browser, but they really need them to operate not just look in a similar manner to Microsoft’s, which means that no matter where I’m located (with ‘net or without) I can operate Google Docs and Apps. Chrome provides the structure for that move and as of now, it is providing valuable data on usability, duration, errors and other interesting activities that would be crucial for mission critical PC work.
The sleek browser interface also lends itself to SaaS layouts better than a normal Firefox or Microsoft browser – who needs my latest links when writing a memo? Again, the WAG (wild ass guess) approach to reporting, but this long term goal could also keep the Firefox relationship from becoming too strained. Google luvs Firefox so why become a competitor?
Chrome + Gears becomes an interesting platform for developers, but will it go that direction?
Google Chrome Will Challenge Some SaaS Providers — Google Chrome Web Browser — InformationWeek
