We’ve been making some nice strides with TechWhirl recently. Our redesign is nearly done and we’re slowing rolling out new pages that should help us with search engine rankings. Our new design gave us an opportunity to start reaching out and doing business development.
Biz dev has been hit and miss over the last two years thanks to some of my personal issues and also the fact that we were still getting our heads around the business model and markets. It’s about 90% former and 10% latter – but regardless, things are picking up now. We’ve been talking to some of the largest companies in the industry and have some success.
The challenge is that we’re selling vaperware a vision of what will come in the future with only a few areas such as technical writing, our new News area and content management systems are live. The rest need to be created and there is the problem. The more time I spend trying to sell; the less time I have to create the products to sell. Rinse. Repeat.
Now-a-days, my subconscious picks any number of reasons to wake me up in the early hours – is it that I haven’t created a new portal or is it that our pipeline is drying up? Or, and this one is my favorite, Google now hates our site because we have hundreds of broken links thanks to our internal changes. Unless I’m heavily drugged (cold medicine thank you very much) that night, it’s a safe bet one of those three areas will come up.
I know it’s just a moment that will pass once we get the work done, but this tug of war is getting old. We’re getting through the work so it becomes 80% business development and 20% product, but this 50/50/50 stuff is well, making me tired.