We’re starting to do more “content marketing” or in the parlance of our time, brand journalism, for some of our partners. This is a relatively new offering that I’m sure will be copied by at least two companies but I digress.
I’m taking the lead on the project because it is new and I’d like to better understand process before asking others to do it. So far, I’ve read through summary docs and now I’m watching their introductory videos. Their videos, and frankly just about every video I’ve had to watch from them and others in our little ‘burgh of an industry, make me start calculating the opportunity cost of my time.
I started doing this as I neared my last days in consulting. When things would become farking awful I’d start working out how much I made that hour and deciding if I’d accept that amount of money for the years the problem was shaving off my life, boredom I felt or jail time I’d receive from the felony I may commit. One day after a “conversation” with a teammate dropped my life expectancy by three years and my check showed that the state did have the death penalty – I found the Partner in the other room and submitted my resignation.
These terrible videos have me working out how much I’d pay our Partner to take the project back. Damn I wish we had more interns. Or, junior people who need to pay their dues (I’ll give you a trophy!). What I wouldn’t give for just one picture that someone didn’t want shared.
But no, it’s me and it.
Your dull-ass videos will not defeat me. Not until I get word if the bagging job at the local grocery store comes through that is.
