Al Martine

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The Business of Conferences

March 16, 2012 By Al Martine

I just got back to Dallas late last night after attending the WritersUA Conference for Software User Assistance.  WritersUA is one of three national conferences for technical writers in the United States.  The other two conferences are the Society for Technical Communication’s (STC) Summit and LavaCon Conference.  The STC Summit is in May and LavaCon […]

Filed Under: Entrepreneurship Tagged With: Conferences, TechWhirl, Turn-Around Management, WritersUA

Let Ye Be Warned: Secure your Website

March 3, 2012 By Al Martine

My current hosting contract ends in a few weeks and I’d intended to changing hosting companies but thanks to some asshole who decided to exploit some vulnerability in my old site I’ve gotten to fast forward the changes. So far, other than doing it all using my iPhone as a modem thanks to being WV […]

Filed Under: General Tagged With: Hacked, Technology, WordPress

TechWhirl: First Solo Article

January 31, 2012 By Al Martine

Earlier today my first solo article for TechWhirl was published.  Yes, we own the site, yes I used to do about 98% of all the technical writing weekly update posts, and yes I have collaborated with Connie on a few articles but this is the first real article i’ve published on the site.  It’s a […]

Filed Under: Entrepreneurship Tagged With: MindManager, Review, Technology, TechWhirl, Turn-Around Management

2012 Eagle Awards: Neil Gibson & Twisted Dark

January 30, 2012 By Al Martine

A shameless plug for a friend and classmate, Neil Gibson and his comic Twisted Dark, which are competing in this year’s Eagle Awards which are the comic book industry’s longest running awards.  They’re going to be announced at the London Comic Con in May. It takes 4 mins to fill out and if you have […]

Filed Under: MBA Tagged With: Awards, Comic Con, London Business School

Advertise This: Today's Ad Placements Suck

January 18, 2012 By Al Martine

Pricing aside, online advertising sucks. The placement sucks. The designs suck. It’s as if all the bad things about TV ads were magically transported to the web but without 99% of the entertainment value. Sucks. Sucks. Sucks. Our philosophy with our magazine is that we want to respect the reader with great content and a nice and elegant design. Part of this means that we have to avoid flashing ads, rotating ads, and anything designed to “interupt” the reader. Why in the hell would we want to “interupt” the reader – to me that just irritates the reader and doesn’t actually get a quality click for the advertising company?

Filed Under: Entrepreneurship Tagged With: online advertising, TechWhirl, Turn-Around Management

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