A few years ago I swore off the phrase “I’m busy” because I grew tired of hearing other people say it and I realized that it was nothing more than filler. And, everyone’s busy is different. My view of busy is certainly different than yours so I swore it off as a phrase. Sure, it […]
Interests —The role of Tech Comm in Branding
Like most people running businesses, I wear many hats at TechWhirl. A majority of my work focuses on business development, project management and operations but I also manage our weekly curated post called Tech Writer This Week (TWTW). We publish TWTW so we can share some of the Tech Comm and industry articles from around […]
The Learning Curve of 2013
I don’t write in this journal too often because I’m writing a lot of stuff for TechWhirl or I want to share frustrations on this blog, which isn’t normally a good idea. The year is coming to a close and it has been a doozy of a year. We finally got our hands around search […]
Opportunity Cost
We’re starting to do more “content marketing” or in the parlance of our time, brand journalism, for some of our partners. This is a relatively new offering that I’m sure will be copied by at least two companies but I digress. I’m taking the lead on the project because it is new and I’d like […]
Start Bad … Always Bad
A few minutes ago, I made the always difficult decision to fire one of our new advertisers. Let me be clear – I loathe the idea of losing a sponsor especially one that we’d worked pretty hard to secure, but at the end of the day it had to be done. During a b-school class, […]
