Pricing aside, online advertising sucks. The placement sucks. The designs suck. It’s as if all the bad things about TV ads were magically transported to the web but without 99% of the entertainment value. Sucks. Sucks. Sucks. Our philosophy with our magazine is that we want to respect the reader with great content and a nice and elegant design. Part of this means that we have to avoid flashing ads, rotating ads, and anything designed to “interupt” the reader. Why in the hell would we want to “interupt” the reader – to me that just irritates the reader and doesn’t actually get a quality click for the advertising company?
Biggest Challenge Yet: Playing Real Journalists
This entire thing started off innocently enough. Connie and I wanted to go to a Technical Communications conference in Austin so I wrote the organizer and asked if he would like to trade some advertising and coverage for a couple spots at the event. This was the same thing we did for the STC conference […]
Six Months and Counting
I write more today than ever before, but rarely on this blog. The irony is that most of the skills I acquired over the years of blogging and “playing” with technology came from writing here. I need an outlet to share some of the work experiences that really aren’t appropriate for the official TechWhirl blog. […]
Pursuer to the Pursued
I’ve spent a lot of my career pursing opportunities from other organizations. In a life of fundraising, which seems like centuries ago, I used to write a ton of proposals. This skill, especially the ability to write fairly well, allowed me to be an active participant in “pursuits” for my old consulting firm. More than […]
So much writing
A sunny and hot day in Dallas has me staring out the window wishing I was outside instead of sitting out my computer listening to Nickelback waiting for a call with one of TechWhirl’s writers. Hell, I just wrote our weekly update with an underlying theme of Ferris Bueller’s Day Off. Life has been moving […]
