Al Martine

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Moving Beyond the Business Plan–the Company Pitch

June 26, 2013 By Al Martine

I just finished the first version of a Company Pitch presentation that I thought was going to take around two days to create, but instead it took over three weeks. It’s not that we didn’t know what TechWhirl does, no, actually we have a pretty good idea. In fact, we have a pretty good idea […]

Filed Under: Entrepreneurship Tagged With: TechWhirl

Finding Zen: Balancing Coverage and Business Development

June 12, 2013 By Al Martine

We own a company that attempts to sell to the same people who we “cover.” This model works fairly well when people choose to purchase advertising or at least treat us fairly, but what about the ones who don’t? This is my biggest challenge. I want to provide the best coverage of enterprise publishing and […]

Filed Under: Entrepreneurship Tagged With: TechWhirl

The Future of …

May 2, 2013 By Al Martine

Connie and I have been spending a lot of time talking about the future of stuff. The future of TechWhirl, the future of the organizing association called the STC (Society for Technical Communication), the future of technical communications / tech writing, etc. The conversation really got kicked off through a couple of our poll questions […]

Filed Under: Entrepreneurship Tagged With: Technical Communications, TechWhirl

What a Quarter

June 4, 2012 By Al Martine

I’m writing this post almost two months after my last post but it frankly doesn’t feel like it’s been two months.  So much has happened with TechWhirl and other parts of my life that it all seems like a faint memory rather than around sixty-days. Since my last post, TechWhirl had just pulled off a pretty […]

Filed Under: Entrepreneurship Tagged With: TechWhirl, Turn-Around Management

Out Growing Our Server

April 4, 2012 By Al Martine

I’ve spent a less than pleasant week f- around with TechWhirl’s systems in an attempt to keep BlueHost from restricting their operations.  Apparently the design I’m trying to run really doesn’t work for BlueHost’s limited capacity.  The design isn’t overly complex, or so I thought but apparently I was wrong. We have setup TechWhirl to […]

Filed Under: Entrepreneurship Tagged With: hosting, TechWhirl, Turn-Around Management

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