Al Martine

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The Business of Conferences

March 16, 2012 By Al Martine

I just got back to Dallas late last night after attending the WritersUA Conference for Software User Assistance.  WritersUA is one of three national conferences for technical writers in the United States.  The other two conferences are the Society for Technical Communication’s (STC) Summit and LavaCon Conference.  The STC Summit is in May and LavaCon […]

Filed Under: Entrepreneurship Tagged With: Conferences, TechWhirl, Turn-Around Management, WritersUA

TechWhirl: First Solo Article

January 31, 2012 By Al Martine

Earlier today my first solo article for TechWhirl was published.  Yes, we own the site, yes I used to do about 98% of all the technical writing weekly update posts, and yes I have collaborated with Connie on a few articles but this is the first real article i’ve published on the site.  It’s a […]

Filed Under: Entrepreneurship Tagged With: MindManager, Review, Technology, TechWhirl, Turn-Around Management

Advertise This: Today's Ad Placements Suck

January 18, 2012 By Al Martine

Pricing aside, online advertising sucks. The placement sucks. The designs suck. It’s as if all the bad things about TV ads were magically transported to the web but without 99% of the entertainment value. Sucks. Sucks. Sucks. Our philosophy with our magazine is that we want to respect the reader with great content and a nice and elegant design. Part of this means that we have to avoid flashing ads, rotating ads, and anything designed to “interupt” the reader. Why in the hell would we want to “interupt” the reader – to me that just irritates the reader and doesn’t actually get a quality click for the advertising company?

Filed Under: Entrepreneurship Tagged With: online advertising, TechWhirl, Turn-Around Management

Biggest Challenge Yet: Playing Real Journalists

November 10, 2011 By Al Martine

This entire thing started off innocently enough.  Connie and I wanted to go to a Technical Communications conference in Austin so I wrote the organizer and asked if he would like to trade some advertising and coverage for a couple spots at the event.  This was the same thing we did for the STC conference […]

Filed Under: Entrepreneurship Tagged With: LavaCon, TechWhirl, Turn-Around Management

Six Months and Counting

October 2, 2011 By Al Martine

I write more today than ever before, but rarely on this blog.  The irony is that most of the skills I acquired over the years of blogging and “playing” with technology came from writing here.  I need an outlet to share some of the work experiences that really aren’t appropriate for the official TechWhirl blog.  […]

Filed Under: Entrepreneurship Tagged With: TechWhirl, Turn-Around Management

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