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The AXA Way

January 11, 2007 By Al Martine

I just had to post this … Wow, I can’t say a whole lot since this company is helping me get through the MBA.  :)

My favorite part are the hand gestures.   I’ll have to do a little digging to find out the origin of this, uh, presentation. 

A few years ago I suggested that AXA do a marketing campaign using the tune to Mickey – you know …  Oh Mickey, you’re so fine/You’re so fine you blow my mind, hey Mickey”, but replacing Mickey with AXA. 

Oh AXA, you’re so fine … you get the idea.  This idea, despite its obvious chance for lyric success was flatly rejected.  Yet now, after seeing this … I may have to re-pitch the idea.  Sydney is on holiday with me so depending on if he heads back to the UK or here – he may have to do the pitch when back in London.

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    August 31, 2007 at 4:51 am

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