I just had to post this … Wow, I can’t say a whole lot since this company is helping me get through the MBA. :)
My favorite part are the hand gestures. I’ll have to do a little digging to find out the origin of this, uh, presentation.
A few years ago I suggested that AXA do a marketing campaign using the tune to Mickey – you know … Oh Mickey, you’re so fine/You’re so fine you blow my mind, hey Mickey”, but replacing Mickey with AXA.
Oh AXA, you’re so fine … you get the idea. This idea, despite its obvious chance for lyric success was flatly rejected. Yet now, after seeing this … I may have to re-pitch the idea. Sydney is on holiday with me so depending on if he heads back to the UK or here – he may have to do the pitch when back in London.