You know your new logo isn’t going well when a charity / professor at a local university advise the new ads may cause or trigger epileptic fits.
I’m fascinated by this story. The fact the logo cost over £400,000 to produce, the fact quickly drawn up options on local TV shows were better and the fact that this, uh, thing got through at all.
Izzy, the infamous Atlanta mascot may now rest in peace.
Link to BBC NEWS | UK | England | London | Epilepsy fears over 2012 footage
More on the British Revolt …
The images – many of which were created in minutes – were winning overwhelmingly more support than the logo which took brand consultancy firm Wolff Olins more than a year to produce.
Tory MP Philip Davies, who sits on the culture, media and sport select committee, said he would table a Parliamentary motion calling for organisers to scrap the jagged emblem based on the date 2012.
Mr Davies added: “It is incredible that someone has been paid £400,000 to come up with this load of garbage.”
I think that logo might actually work. See how much free publicity it is generating in just a few days. By pastering it all over the place so early in the game, people might inevitably get used to it and started to like it.
I initially hated the Sydney 2000 logo and preferred the original bid one with the outline of the opera house better. Then the old one just got boring gradually and the new one looked fresher and fresher by the day.
The Olympic effect (heightened interest in sports, camaraderie and higher calling) is more pronounced on the youngsters who are going to be in the teens and tweens in 2012. Anything that the grown ups don’t like might be perceived as cool by them. We will see.