I just finished the first version of a Company Pitch presentation that I thought was going to take around two days to create, but instead it took over three weeks. It’s not that we didn’t know what TechWhirl does, no, actually we have a pretty good idea. In fact, we have a pretty good idea […]
Finding Zen: Balancing Coverage and Business Development
We own a company that attempts to sell to the same people who we “cover.” This model works fairly well when people choose to purchase advertising or at least treat us fairly, but what about the ones who don’t? This is my biggest challenge. I want to provide the best coverage of enterprise publishing and […]
The Future of …
Connie and I have been spending a lot of time talking about the future of stuff. The future of TechWhirl, the future of the organizing association called the STC (Society for Technical Communication), the future of technical communications / tech writing, etc. The conversation really got kicked off through a couple of our poll questions […]
The War for my Time: Product Development, Business Development and Planning
We’ve been making some nice strides with TechWhirl recently. Our redesign is nearly done and we’re slowing rolling out new pages that should help us with search engine rankings. Our new design gave us an opportunity to start reaching out and doing business development. Biz dev has been hit and miss over the last two […]
The Fog of Entrepreneurship
Over the last four days I’ve spent nearly 30 hours reviewing and evolving TechWhirl’s corporate strategy and business plan. And, judging by the amount of old docs I had on my system (roughly around 40) that reference plan, brainstorm or vision I would guess that subconsciously I’ve spent far more time thinking about this area […]
