I don’t write in this journal too often because I’m writing a lot of stuff for TechWhirl or I want to share frustrations on this blog, which isn’t normally a good idea. The year is coming to a close and it has been a doozy of a year. We finally got our hands around search […]

We’re starting to do more “content marketing” or in the parlance of our time, brand journalism, for some of our partners. This is a relatively new offering that I’m sure will be copied by at least two companies but I digress. I’m taking the lead on the project because it is new and I’d like […]

A few minutes ago, I made the always difficult decision to fire one of our new advertisers. Let me be clear – I loathe the idea of losing a sponsor especially one that we’d worked pretty hard to secure, but at the end of the day it had to be done. During a b-school class, […]

I just finished the first version of a Company Pitch presentation that I thought was going to take around two days to create, but instead it took over three weeks. It’s not that we didn’t know what TechWhirl does, no, actually we have a pretty good idea. In fact, we have a pretty good idea […]

We own a company that attempts to sell to the same people who we “cover.” This model works fairly well when people choose to purchase advertising or at least treat us fairly, but what about the ones who don’t? This is my biggest challenge. I want to provide the best coverage of enterprise publishing and […]